Google Ads Search Partners Are KILLING Your Conversions

Search Partners are quietly hurting your Google Ads conversion rates. I'm usually looking at a three month time frame. And then here you just go to segment network with Search Partners and you go through do the Search Partner still make sense for us? Yes or no? And here you've had two sales from your shopping campaign on Search Partners. I probably would actually just shut that off. Yes, the performance of those two looked fine, but what's the point? And then why? Because again, sometimes I'm looking at it from a variable of the target roas Smart bidding has to think think about Search Partners. Now I want to remove the thinking so it only focuses on Google search. And I only had 100 clicks in 90 days on search partners for this. 78 clicks on search Partners for that. It ultimately is not a needle mover for me. So in this case I probably would just remove it on the search campaign level right here. Search Partners for this search campaign over the last 90 days has a 2.67 conversion rate. Search Partners has a 1.8. Ultimately yes, it eked out some sales. It did okay, but again not like high volume enough for me to truly care about. I would probably look at hacking it Search Partners. Just a lot of junky traffic for the most part. I believe in using it when you max out a campaign on regular search. I'm just not a huge fan of it when it's low volume like this. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy practical course and just give it away to the community. Comment P Max below and I'll send you the free PMAX course directly to dms. Go grab this free course and I'll see you inside.