Google is under antitrust investigation over claims that it artificially raises floor prices in ad auctions to hit revenue targets, even when one advertiser dominates a search term. A whistleblower says Google deliberately cranked these prices up, changing auction outcomes beyond natural competition.
Google Ads is an antitrust case right now. There's been some whistleblowers. Google quietly increases ad prices to meet targets claims executives. Okay, there is something called a floor price, right? Google sets this price. So if you are in, we'll just say the mortgage industry and mortgage keywords are obviously going to be in the finance sector. Okay, let's say you're the only advertiser on the search term home loans to Tampa, Florida. That doesn't mean you pay just a penny for that. Click right? No. Google sets a floor price. Hey, home loans. This is in the finance sector. They're bidding this in Tampa Bay, Florida. Here's what the floor price is. And then when competitors come in, their auction based system kicks in from there. What Google did, or at least this whistleblower is claiming is like, hey, you know, we got to just kind of crank up those floor prices. That was not a natural competition factor that caused that increase. That was Google's increase in their price. We have generated over $50 million in revenue for our clients using performance Max campaigns. We decided we're going to download our knowledge of performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
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