Add promotion assets, sitelink extensions, and price assets to Google Ads for Black Friday. Show "25% site-wide" in promotion assets, create holiday-specific sitelinks, and list product prices like "LG TVs from $550" to drive more clicks and sales.
Add Promo assets if you're running promos in this notion doc, which I'm going to give access to everyone. So this notion doc in the description below too. These will pop like this. It'll show like Black Friday 25% site wide. Make sure you're adding whatever promos you're running as a promotion asset and schedule it then to be run on Black Friday and Cyber Monday. Same with sitelink extension. This is a sneaky way of getting more Black Friday copy into your ads, so a lot of people forget they'll just run their generic site links. But if you're a doing a page that has like Black Friday deals, you could like create like a Black Friday deal site link extension. If you're doing promos like in this, it's like a buy one get one free iPhone. Then there's also price assets so you can add price asset for you know, like let's say again, you're selling TVs so here LG TVs from 550, Samsung TVs from 450, yada yada. I have an entire video already on how to set up ad assets and extensions, so that video will be in the description below. We have generated over $50 million in revenue for our CL using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy practical course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
