Google's Price Competitiveness report shows how your products stack up against competitors. If a CPAP machine is priced 13% higher than the benchmark, it gets far fewer clicks because shoppers pick cheaper options instead. Use this report to spot pricing problems and decide whether to adjust.
This hidden Google Merchant center report helps you price your products. Report is called our Price Competitiveness and that's in this growth section here still. So we're going to go there. All right, this gives us a breakdown of our pricing compared to the competitors from our shopping ads. So here I like to go review our products and usually this will give me an idea where our price is compared to the current benchmark price that Google has. So this gives us, you know, just an idea as to where we are compared to what our competitors are at. You'll notice where we're getting a lot of clicks. We are generally cheaper. But then if I see start going down and I see some of these reds on 13% above benchmark. So this is a CPAP, there's no way I'm going to compete with my competitors when I'm 13% higher on cost. So in the shopping ads, if someone is searching for that particular CPAP machine, they are going to probably see competitors who are at this 2600 price and we're at 2900. No way we're going to win the click on that. So that's, this is an area going back to the client. Hey, why is our price high compared to or at least 13% higher compared to competitors? So this is just good insights into product data that can help really move the needle then on the ad side, we have generated over $50 million in revenue for our clients using performance Max campaigns. We decided we're going to download our knowledge of performance Max campaigns into a free easy practical course course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
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