Google Shopping ads get zero clicks because product titles are weak. Use Merchant Center feed rules to prepend attributes like "Kid and Pet Friendly Washable" and append the brand name to every title. This single change helped clients generate over $50 million in Performance Max revenue.
Chapters
If your Google shopping ads aren't converting, your titles are probably the problem. Fix them with this free Merchant center trick. So in this account I have created a title where I'm adding Kid and Pet Friendly as well as washable. And then at the end I'm adding the brand Home Reserve. And I want to show you what the title looks like without these rules that I've set up. So if I come in here and then I hit show preview, the title before I had these rules set up was just Title Tuck Standard Sectional in Maltese Soda. Okay, It's a terrible title if you're trying to show your ads for sectional related keywords, especially going after like kid and pet friendly stuff, right? So now what I have done is added this to the front and then I add Home Reserve to the back so the full title looks like this. Now Kid and Pet Friendly Washable Tuck Standard Sectional in Maltese Soda Home Reserve. So I was able to prepend Kid and Pet Friendly Washable and then append Home Reserve at the end here. So I took this title from the raw feed which was no good and I've been able to optimize the titles now by just these feed rules and this has applied to the entire feed. With hundreds of SKUs that are inside of this feed, we have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy practical course and just give it away to the community Comment PMAX below and I'll send you the free PMAX course direct to your dms. Go grab this free course and I'll see you inside.