Hidden Report Predicts Your Google Ads Future

Going to give you a real case study of the Google Ads Auction Insight report of a client of ours and how when the competitor spends more and we see that data in the auction Insight report how it's actually impacting our accounts. You can see position above rate is what I'm looking at how often they overlap with us in the ad auction. So you'll notice January of 2023 they really dropped off. And if we go to our conversions, January of 2023 we popped. So as soon as they dropped Adspin, we really had a great month. Same with February, was higher than usual. Same with April. Well, May you see how their position above rate popped up. They started spending more again. So if we look at May on this graph, you notice we immediately start dropping down. And that means okay, they're starting to increase again. Now check this out. August, they dropped down again. So position above rate went down to about 60%. Well, look at our results. On August we popped up. So as they are getting aggressive with spend, we start decreasing and we're not bidding again for any position. This account is solely based on what's our margin and how do we make sure that we're hitting the numbers with our ad costs to generate that margin. But when this competitor backs off because there are periods of time that they do back off, we immediately start getting more aggressive. Then we have generated over $50 million in revenue for our CL using Performance Max campaigns. We decided we're going to download our knowledge of performance max campaigns into a free, easy, practical course and just give it away to the community Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.