Learn how to set up and analyze ad tests in Google Ads by comparing variations bi-weekly and pausing underperformers. The presenter's agency has generated over $50 million in client revenue through Performance Max campaigns, and he offers a free course if you comment PMAX.
Review ad tests. If you don't have ad tests, go start doing some ad tests. If you have ad tests running, go look at those ad tests and analyze the performance of the ad test that's going on. Sometimes this will be within a testing sheet. If you like, are using the testing sheet, like, hey, we're testing this macro test within our ad copy right now. Or we're testing this landing page, whatever it might be. Or if you're just inside of the account and then you go into like a search campaign and you're looking at, you know, your ad test again here there's only one ad actually running, but let's say were two ads in here, which there usually should be, I would be looking at the performance then of those ads. Is there any major difference? Should I pause one of these out? What ad copy's working, what ad copy's not? So this is something I'm looking at usually on a bi weekly basis if I'm running ad tests and if I'm not running ad tests, this is a reminder, hey, go in there and go do some testing. Right? We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance MA campaigns into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
