Austin LeClear shows how smaller advertisers beat big-budget competitors like Amazon by nailing account structure, keyword targeting, ad copy, and landing pages. Better Quality Score means higher Ad Rank without spending more. He's generated over $50 million in client revenue using Performance Max campaigns.
What are ways to rank top of page against companies with higher ad spend budget and who have been advertising longer? Well, so you can do this right? Amazon's definitely going to spend more money than you, but you can beat Amazon because Amazon's very generic in their ads and generic in their targeting. I would assume. I've never obviously seen Amazon's Google Ads account, but I would assume their quality scores aren't great. And so in this case what you can control is the structure, the keyword targeting, the ad copy for high click through rate and the landing page for a high landing page experience for the user. All of that will translate into high quality scores which will translate into high ad rank. That's how you are able to beat companies that spend higher. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy practical course and just give it away to the community. Go grab this free course and I'll see you ins comment PMAX below and I'll send you the free PMAX course directly to your DMs.
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