In this tutorial, the presenter explains how Google has introduced a brand exclusion feature for Performance Max (PMAX) campaigns, allowing advertisers to prevent their own brand, competitor, or partner terms from triggering ads without needing to contact a Google representative. He walks through the Google support page, shows where the "Brand exclusions" setting resides within a PMAX campaign’s Settings tab (under Additional Settings), and demonstrates adding brand terms to the exclusion list. The video also includes a credibility claim that his agency has generated over $50 million in revenue using PMAX and promotes a free, practical course on Performance Max for the community.
Chapters
Google, you know, made it pretty much impossible in the beginning to add your brand terms as a negative keyword to the Performance Max campaigns. And the only way to really go about it is you'd have to contact a Google rep if you don't want your brand term showing and you are building a Performance Max campaign. Google actually came out, they did listen to the community a little bit, which is surprising. And they made it so you could add your brand as, as an actual exclusion, not a keyword, but this brand exclusion list. So if we go into their little support page here, so you see how to use brand suitability features and performance max excluded or exclude branded traffic, competitor, partner or your own brands, so you actually can add your competitors in there as well, which is a nice feature. So they have this thing called brand exclusions. I'm going to hop into the Performance Max campaign here. I'm going to go to the Settings tab and then if you go all the way down to this additional settings, it kind of hide it a little bit. Here we go, Brand exclusions. You'll see we don't have anything here added, but if we wanted to add our brand, I could add their branded terms here and it actually would exclude it. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to community. Go grab this free course and I'll see you inside.
