How to Perfect Your Google Ads Testing

I'm going to walk you through how to actually test responsive search ads. So there's a lot of different ways. My favorite way how impressions get split between the ads is through a campaign experiment. So I'm at the account level of an account and I'm going to go down to this section called experiments. And here I'm actually going to create a new experiment. Now they give you several options, but what we're going to do is actually a custom experiment and then campaign type is search and then you name the experiment, hit save and continue. So here I have an ad here, right? I'm actually going to pause that ad. I've created a new ad that is now in my experiment campaign. All I have to do is hit schedule. It allows you to select up to two goals. So here I actually want my conversions increase experiment split like a portion of your original campaign's traffic and budget for this. So 50% is trial, 50% is base search base usually will go quicker then start date. You can't start it the day of building this, so it has to be the next day when you build it. And then this enable sync. This is a very nice feature. If I make changes to the original campaign, it will automatically make those changes to this campaign. Then boom, you hit create experiment. Then you can go into this while this is running. Obviously this experiment has no data to it yet, but this will actually give you full reporting on the data between the original campaign and then this experiment campaign. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our Knowledge Performance Max campaigns into a free, easy, practical course and just give it away to the community Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.