Use Google Ads' bulk rules to schedule ads to go live automatically. Set a rule to enable ads with a specific label at a chosen date and time, like 12:00 AM on Black Friday, so you don't have to flip the switch manually.
This is how you automate your Google Ads for Black Friday. All right, so I'm inside of real account here. I'm gonna go to Tools and then you're gonna go to bulk actions and you're just gonna go to rules here. Then we're going to hit this blue new rule icon and we're gonna do add rules. And then here I'm just gonna do like Black Friday 2025. And then what we're gonna do is new action and apply to ads and conditions. We're going to do all, so add status all. And then we're enable ads, right? So this is going to be for turning on our Black Friday ads. So then we've got our ad condition here I'm just going to hit label. And then here we're gonna have Black Friday 2025, right? And then action enable ads. So here we're gonna do once and then we're gonna turn that on on Black Friday, which is the 28th. And we're gonna do that at 12am so you can get an email too if there's any issues. Or you can do. Every time this rule runs, I like to have this set Every time the rule runs, Friday ads, buy that ad label. That way I don't have to like wake up super early on Black Friday for all my clients and go in there one by one and enable ads. We have generated over $50 million in revenue for our clients using performance Max campaigns. We decided we're going to download our knowledge of performance Max campaigns into a free, easy, practical course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I' see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
