In this tutorial, the speaker demonstrates how to create a feed‑only asset group for a Performance Max campaign. The process involves starting a new asset group, deliberately leaving all creative assets (headlines, descriptions, images, videos) blank so the campaign relies solely on the product feed and automatically pulled business information. The speaker emphasizes checking that the listing group is set to include all products and that the products are enabled. If the feed‑only setup fails and produces an error, the workaround is to duplicate an existing asset group, skip the beta new‑asset‑generation prompt, and then delete all asset fields (headlines, final URL, images, videos) leaving only the feed data. Optional audience signals can be added, but the example keeps it simple. The tutorial concludes with a successful second feed‑only asset group, confirming that no assets appear in the listing and the setup works.
Chapters
Foreign. So if you don't want to run assets, you just want to run a feed only asset group. It's simple to set up but sometimes it is finicky because it's a loophole. So the first thing to test is just going into creating a new asset group and then you just skip everything but making sure your products are set up here. So inside my listing group I'm using all products save. Then I'm giving it nothing. So it has no headlines, I'm giving it no descriptions, no images, no videos, nothing. It is using some logo information that it's already pulled. But that's fine. Business name, that's fine. Basically I'm not touching anything and let me actually name this feed only and I'm just going to do test then audience signals. If you want to add audience signals, go ahead. I'm not going to in this case just to make this really simple, I'm just going to hit save. Now once that is saved, here it is feed only test. You'll notice there's no assets there. So this thing is set up to run only feed only and check your make sure to check the listing group to make sure that the products are actually enabled there. What happens if that doesn't work? Sometimes you will get an error. Then in that case what you want to do is go to an existing asset group and then you're going to go to the settings of it, these little three dots and you're just going to hit duplicate this asset group. And so now we're going to go in, it's going to duplicate everything. It's doing this new asset generation. This thing's in beta so you may not see this. It's a bit annoying. Basically just hit skip. I don't know why it's doing that because I just am copying an asset group so that's very weird to me. But basically I'm going to come in here and I'm just going to delete everything. So all of the headlines, the final URL even. Because with a feed only it's going to use your product pages so you don't even need to give it the final URL. So this is a bit annoying to have to do it this route, but it's what we have to do. And then I have to get rid of all of these images. So no images. Business name is fine. A lot of times it's going to be pulled anyways. I have video here, so I'm going to pull video and boom. So then this is all. So my it's pulling the same audience signal I already had. So I'm going to do feed only test two, and then I'm going to hit save, and then let me double check. So here's feed only test two. No assets listing. Group's fine. Boom. So very simple.
