Learn how to target people who visit competitor sites like Nike, Adidas, and Puma by building a custom audience segment in Google Ads Audience Manager. The technique uses competitor URLs to reach their customers through remarketing, and the presenter claims his agency generated over $50 million in revenue for clients using this approach.
This Google Ads hack targets your competitors customers. All right, so I am inside of an account. I went into tools and settings and then I went to audience manager. Inside of audience Manager you can find something called custom segment. Then you're going to be able to create a custom audience. I'm going to call this competitor URLs now include people with the following interest or behaviors. So there's these options here, right? Well, what you actually want to do is expand segment by also including people who browse type of websites. So we're going to click that and then here you would just add in your competitor URLs. So in this case I'm going to use Nike and I want to target my competitor URLs. So we'll do Adidas, Puma. All this is is a signal to Google. So what you're saying is Google, I want to target people who Visit websites like Adidas.com, like Puma.com that does not mean Google is actually targeting people who went to those websites. And now you're basically remarketing your competitors. However, it's as as you're going to get in any setting in Google Ads to be able to actually target your competitor. Website visitors. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
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