How We Added $161K Revenue Cutting Google Ads Spend on PMax

We cut Performance max spend by 80% and the results are crazy. They sell toys and clothing for a specific lifestyle niche industry. November of 2025, we spent $47,000 total in the account. Compared to last year, we spent 42. So that's a 13% increase in spend. About $5,000 of an additional spend year over year. Where'd that spend go? Search. We actually were up by 4K. Shopping. We were up 1%. So we spent $17,000 more on shopping. So that's a difference of 16,000 on shopping last year compared to 33,000 this year. What about performance max? Okay, 77% difference. About 80% decrease. Right? We spent 20K last year. We spent a whopping 4,600 this year on PMAX. Take a look at the results of this one. We were up 45% on conversion value, so that's 116. I'm gonna round this up. $1,000 increase in conversion value at a greater return on ad spend. Those are November numbers and you might be thinking, well, Austin, that was Black Friday. These companies ran the same deals that they ran last year, so there was no difference in deals. Go watch the next video where I break down the hardware company in the transition we did for them and the exact strategy I'm talking about which generated these results. There will be a link to the video as well. In the description of this, we have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Comment P Max below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.