Austin LeClear's agency cut a hardware brand's Performance Max spending by 33% and shifted the budget to Shopping campaigns, boosting November revenue from $57,000 to $157,000. Shopping ad spend jumped from $1,000 to $10,500 while total ad spend rose 93% year-over-year.
We cut Performance Max spend by 80% and the results are crazy. They sell hardware parts and equipment, smaller brand. So last year they spent about $8K. This year we did spend $15K for them because they needed to. We've been running the strategy of increased spend on shopping versus Performance Max for them. So they did have a 93% increase as a percent. So that's $7K increase for them. Now, where's that increase at? Search, they do almost nothing on at this moment. Shopping, they went went from $1,000 in spend last year in November to $10,500 this year in November. So that's a whopping 1,000% increase on spend to shopping. PMax relatively the same. So they actually spent $7,000 last year. We spent $4,600. That is a 33% decrease. But from an absolute value, it's not too far off. It's because we increased spend for this brand by 93% total. So that's why you don't see as big of a gap there. But still, 33% decrease on PMax and the $1,000 1,000% increase came on the shopping side. Search actually had nothing to do with this. Let's take a look at the results. Last year they did $57,000 in revenue. This year they did $157,000 in revenue. So that's a $100,000 increase. That's almost 200%. That's absolutely bananas. Those are November numbers. And you might be thinking, well, Austin, that was Black Friday. These companies ran the same deals that they ran last year, so there was no difference in deals, go watch the next video where I break down the hardware company and the transition we did for them and the exact strategy I'm talking about which generated these results. There will be a link to the video as well in the description of this video below.
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