Master Google Ads Auction Insights in 60 Seconds

I'm going to give you a complete breakdown of the Google Ads Auction Insight report. You go to Insights and report and you hit Auction Insights. Impression share. It's the number of impressions you receive divided by the estimated number of impressions you are eligible to receive. If you have a competitor has a higher impression share than you, this is an indicator to us they are spending probably significantly more on ad spend than we are. Then there's overlap rate. But overlap rate is how often another advertiser's ad received an impression in the same auction that your ad also received. Here you can see our top competitor overlaps with us 70% of the time. 70% of the keywords that were in ad auctions for they they're also overlapping with us. Position above rate just means they were above you. It doesn't. You could be position five and they maybe were position four. So it doesn't indicate where they were at. It just means they were higher than you. Ad placement wise. Then you have top of page rate. So that does not mean position number one. Top of page rate just means they were above the organic listings. That that could be mean Google showed four ads. It could mean Google only showed three. It just means they were in those top ad spots during that ad auction. Then you have absolute top of page rate. That means position number one. This is a really good indicator if someone's really spending a lot of money. You'll see almost 40% of the time our top competitor is in position number one. Then you have outranking shares is how often your ad ranked higher in the auction than another advertiser's ad. We have generated over $50 million in revenue for clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your dms. Go grab this free course and I'll see you inside.