How to label seasonal ads in Google Ads so you can keep them inactive until the right time. The presenter's agency has generated over $50 million in revenue using Performance Max campaigns and offers a free course if you comment PMAX.
If you are going to create Black Friday ads, Cyber Monday ads, you're going to want to actually label those because more than likely you don't want those ads on until Black Friday or Cyber Monday. Okay, so I'm inside of a real account, I'm in the ads. So I'm going to go click an ad. So let's just say this was the Black Friday ad copy I wanted created. I'm going to hit this label button. And then here we are. Actually already have a label created for Black Friday 2025 on it. But what you do is hit create label again. Black Black Friday and I usually do the year. Now again we have one created, so I don't need to hit save. But then you're gonna make sure it's checked. So this Black Friday 2025. And then I'm going to hit if Google lets me hit apply. Now in your columns, you're going to hit modify columns. Make sure you have label on and over here on the right side. So this will be a part of your columns that you have metrics on. And then here's the label right there. So Black Friday 2025 is labeled on this ad. It's exact exactly what I want. If this were an actual Black Friday ad. We have generated over $50 million in revenue for our clients using performance Max campaigns. We decided we're going to download our knowledge of performance Max campaigns into a free, easy, practical course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
