Walk through a monthly Google Ads review comparing this month to last year and last month. Revenue dropped 20% year-over-year despite similar spend, with search campaigns down about $10,000 and brand campaigns declining. The presenter, who's generated over $50 million in client revenue with Performance Max, breaks down where the loss hits.
Here's how to analyze your Google Ads performance month over month. So here I'm just looking at usually how did my month do compared to like previous month? Was there any major fluctuations in performance? And then also how did I do year over year? So if I pull back year over year, in this case, we actually did about 20% less. Ooh, right. And so you're like, why is this 20% down year over year for the same cost? Okay, that needs to be investigated. We've lost basically 100,000 in revenue compared to where we were at last year. Where is that taking place? What's going on here? You can see brand is down and PMAX is like about the same or 10% above. Also the search campaign's down 13. This search campaign down 10,000. There's leakage across all of this. Could this be a macro thing? Could this an issue with pmax? Pretty much. So this just needs investigated. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
