Broad match keywords can waste your budget on irrelevant searches. A tractor parts seller was paying for clicks from people searching for full-size green tractors they don't sell. Check the Search Terms report in Google Ads to find these mismatches and cut the traffic that doesn't convert.
Keyword targeting. If your keyword targeting is bad and you're sending irrelevant bad traffic to your offer, you're not going to convert anything. So here's an example of a real account. I'm inside this campaign. You just go to the Insights and report tab and then you click Search terms. Okay, so this shows you the search terms that your keywords fired your ads from this specific account. They're using a lot of broad keywords in the broad match type. In their case, they, their setup is completely wrong and so they're getting a ton of irrelevant traffic. This company sells parts, tractor parts for various different brands. What they don't sell though is big green Tractors. Tractors. Green tractors. They're not selling full size tractors. So if you're getting a bunch of irrelevant traffic, you're not going to convert anything. So absolutely, if you are in a scenario where you're not getting any conversions, check the traffic. Is the traffic any good? If it isn't, clean it up. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
