NEVER use this bid strategy on a new Google Ads account

If you're a brand new account and you've never converted, you have zero conversion maximize conversions makes no sense and I have tested this on so many accounts. I still start with usually manual CPC or maximize clicks in your case because you have a limited budget, I'm really yielding to manual CPC in the beginning because that gives me more control. If I had more budget, maximize clicks is usually what I'd go with. Now if you're already running ads and you're just building a new campaign out, the max conversion from the jump is fine because your account has conversion data. But if your account does does not have conversion data and you have a very small budget, then stick to a manual CPC bid strategy. So what we do is hit change bid strategy and then I go to down to select a bid strategy directly and the Google's going to say not recommended. Ignore them and then you're going to go all the way down here to manual bid strategies, manual CPC and I hit say boom. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free EAS practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.