Before launching Google Ads for your e-commerce store, commit at least three months and budget enough to get ten clicks daily. The first three months build data for Google's algorithm. One advertiser's Performance Max campaigns have generated over $50 million in client revenue.
You're an E commerce company and you're going to start getting a Google Ads account going for the first time. What the heck do you actually do? Before you even start investing in Google Ads, make sure you understand that it's going to cost some money. If you think you can just throw $100 or $200 per month at this and start cranking sales, you are better off burning that money. Do the research. So you're going to want to at minimum get 10 clicks per day, more click volume to get easier the game gets because you're going to get to to work with, optimize and eventually feed the machine learning that Google utilizes a lot today. So I always tell anyone, doesn't matter if you're e commerce or not. You have to be able to gut a minimum of three months of investing in this. You probably will not make profit in three months. Now are there people who do make profit in three months on a brand new account? Absolutely. However, you have to go into it with realistic expectations. The first three months you're building the foundation, you're generating the data, and at the end of three, what you're able to determine if you do this correctly is can I make this now profitable? Over the next three months, based off the data I've been able to generate, we have generated over $50 million in revenue for our clients using performance Max campaigns. We decided we're going to download our knowledge of performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
