Austin LeClear recommends new e-commerce stores start with Standard Shopping campaigns instead of Performance Max. Standard Shopping gives you granular control and data on search terms and product performance, which you can use to optimize before scaling up.
We have an E comm niche product in the bathroom and tapware industry. Price is about 500 and market is in Australia. Wondering if we should go pmax or Shopping ads plus search for this? Well if you're brand new I would probably in your case start with Standard shopping and then see what works with Standard shopping. Get Standard Shopping to work, you have a little more control over Performance Max. See what search terms are going to work there and then build off of that. You can go directly into pmax. I still prefer not to. On a new account I prefer to go Standard shopping first. Get a feel for the data, get a feel for the search terms, get a feel for the products that are going to do well and get a feel for the products that aren't going to do well. Then move into the performance max world. YouTube video on the best strategy for a brand new Google Ads account for e commerce businesses. But it's one of the recent videos I did in the last month. It's on the YouTube channel. That video will be like highly valuable to you, so go check that out. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside comment PMAX below and I'll send you the free PMAX course directly to your DMs.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
