New Google Ads Auction Rules: PMAX vs Shopping Ads

All right, Google just came out with a Performance Max campaign update that influences how your products are shown. If you're running Standard Shopping and Performance Max, what they're saying is any overlapping campaigns of Performance Max and Standard Shopping. So if you have the same product that lives in Performance Max and the same product that lives in Standard Shopping before this change, Performance Max always won. So Priority always was given Performance Max. However, that is no longer the case. So Google is saying for these overlapping campaigns, instead of pmax automatically being prioritized over Standard Shopping, normal auction dynamics will now apply and the campaign with the highest Ad rank will serve. So that brings Performance Max and Standard Shopping on equal grounds. In regards to Priority and what would win is Ad Rank, we have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance MA Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.