Austin LeClearPPC Marketing Leader Driving Profitable Growth

PMAX Mistake That's Killing Your Brand Traffic

Name: PMAX Mistake That's Killing Your Brand Traffic
Uploaded: 2025-04-10T19:34:08+00:00
Duration: 1 min 4 s
Channel: Austin LeClear
Description: In this concise video, the speaker warns marketers against excluding their brand terms from Google Performance Max (PMax) campaigns without providing an…

10 Apr 2025 · 1 min

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1:04

In this concise video, the speaker warns marketers against excluding their brand terms from Google Performance Max (PMax) campaigns without providing an alternative. He explains that when brand terms are negated in PMax, the brand’s shopping ads disappear from search results unless a standard Shopping campaign is set up to capture those queries. He cites audit experiences where brand searches returned no ads due to this mistake, emphasizing the need for a “catch‑all” Shopping campaign. The speaker also highlights his track record of generating over $50 million in client revenue through PMax and announces a free, practical course that distills this expertise for the community.

Chapters

If you negate brand from pmax, make sure you build a standard shopping campaign to hit those brand terms as well. If you do exclude your brand. I've seen this in audits before. If you exclude your brand from your Performance Max campaign, make sure to add a regular standard shopping campaign to hit those brand terms. Now I've done audits where I'm like, guys, I Google your name, your shopping ads don't even appear. It's because you negated your brand from Performance Max, where your shopping feed and shopping ads are running. And then you did not at least create a sort of catch all standard shopping campaign to catch those brand terms. So there's nowhere for Google to show a shopping ad for your brand terms right now. So just remember, if you negate brand from pmax, make sure you build a standard shopping campaign to hit those brand terms as well. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside it.