Add Black Friday and Cyber Monday language to your Google Ads now, especially Performance Max campaigns, to boost click-through rates. The speaker swapped generic Fall Clearance copy for explicit holiday phrasing and saw a noticeable CTR lift. He's generated over $50 million in revenue for clients using Performance Max.
This Black Friday ad copy change instantly boosts click through rates. Go into the campaigns that you know are going to explode on Black Friday and Cyber Monday and go write Black Friday and Cyber Monday specific ad copy in those ad groups. Here's an example of premium home source, you know Black Friday Cyber Monday sale and here they've got this science factory. They put better than Black Friday. They're doing like a fall clearance sale. Fake Black Friday in the ad copy and Cyber Monday in the ad copy and I guarantee you're going to see increase in those click through rate. We have generated a over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free easy practical course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
