Secret Google Ads Stair Step Method

Might have a campaign, it's doing really well for you, and then you're limited by budget on it. You start increasing that budget, but then the CPA just goes up and then you freak out. Right. I wanted to share with you today how to scale with the stair step effect. The concept of this stair step approach is basically budget increases will cause temporary CPA increases. That happens in most cases. So what I try to do in these scenarios is I limit my budget increases to 20% at a time. Then in I allow one to two weeks for the algorithm to learn from the new auctions that we're now in. So in this money zone, this blue zone is your campaign today, Austin. I spend $1000 per day. I hit a CPA goal of $100. Now we're going to stair step up by 20%. So your budget would go from $1000 to 1200 in this case. Now we're in this new learning phase, right? New auctions, higher CPCs. This red here above our dotted line is kind of that learning phase of the new auction we're at. Then it's going to re optimize us back down. Here's our CPA right to that dotted line. In the perfect world when this works. And now you're re optimized after that learning phase so you're stabilized. Then you go back to another scaling phase. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of performance Max campaign campaigns into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.