Track Google Ads form submissions by sending users to a dedicated thank-you page instead of using click-based tracking. This captures only genuine completions and reflects real intent, giving you cleaner conversion data for your campaigns.
How to set up Google Ads conversion tracking for form submissions the right way. A lot of people like doing it by clicks. I don't like doing that. I like doing it by a thank you or success page URL. Here's a page that we have. I want form submissions conversion tracking set up for, right? So you click this. This is going to take you to a form fill. And when you fill this out, you are going to land on a success page or a thank you page that looks like this. Okay. Why do I like tracking form submissions like this? Two reasons. One, to me, it's the cleanest way to track. There's no way anyone is getting to this page unless they go through our form submission process. When clicks are involved, it gets a bit gray because sometimes people click but don't actually convert. Number two, when someone comes to your form and they fill it out, they're giving you their information, they're raising their hand and they're saying, I want to talk to you. Right? Or they're interested in what your offer is. Just for the user experience standpoint is provide clarity. So here for our page we have a video on what are the next steps. We give them instructions because this is actually for a phone call that they're signing up for to. To speak to us about doing a Google Ads account review. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
