Uploading email lists to Google Ads works for remarketing warm audiences, but Performance Max campaigns scale better by letting Google's AI find converters automatically. The presenter shows how to upload lists in Audience Manager and shares his agency generated over $50 million using Performance Max.
How can we import our lead list to Google and only run ads for this target audience? Is it an effective strategy? It can be. It's a limited strategy. I still prefer can we just make non brand cold traffic work and get enough data for the machine learning to learn off of who our audience is, who our converters are and then scale that. However, you can use targeted lists for remarketing purposes or if you do have a very warm list, you can create a campaign just targeting that list. You're able to, you know, bid higher for those people. So yes, it can be useful or you can just layer it on your campaigns and have that data layered there as an audience layer. I'm going to show you quickly how to set that up. What you want to do here is you, you're in your audience manager and then you, you just want to click customer list. Normally this customer list, then you can upload either a file or you can connect a data source. So it's like it could be a goog sheet or if you're using some form of sales CRM system or a CRM system. So here you can upload all of that. Normally you're going to need. I forget the exact number, I have to look it up again. But you're going to need a decent sized list for this to even be anything. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside comment PMAX below and I'll send you the free PMAX course directly to your DMS.
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