Austin LeClearPPC Marketing Leader Driving Profitable Growth

Should Your Business Be on Google Ads? Here's How to Know.

Name: Should Your Business Be on Google Ads? Here's How to Know.
Uploaded: 2025-04-19T15:41:58+00:00
Duration: 1 min 7 s
Channel: Austin LeClear
Description: In this short video, Speaker A explains how to determine whether a business should advertise on Google. The key indicator is a commoditized market where…

19 Apr 2025 · 1 min

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1:07

In this short video, Speaker A explains how to determine whether a business should advertise on Google. The key indicator is a commoditized market where potential customers are already aware of the service and actively search for providers; urgency and local relevance (e.g., plumbing) make Google Ads especially effective because ads reach users at the moment they need the service. Speaker B then shifts to a promotional plug, stating that their firm has generated over $50 million in client revenue using Google Performance Max campaigns and is offering a free, practical course that distills this knowledge for the community.

Chapters

If you're the type of business that you're in, kind of a commoditized market and there's an awareness out there that the service exists and there are going to be people that are actually needing this service, those people are probably going to be searching for providers of that service in Google and that's a strong indicator that you should actually be advertising Google to get in front of people looking. A good example of this would be, you know, a local service business like plumbing, for example, right. It's kind of an urgent service. If you need it, if you need it, you're going to be needing it urgently and then and searching for someone to provide it to you. But if you don't need it and you saw an ad for a plumber, you're probably not going to be contacting that plumber because you don't actually have a problem for them to solve. So that's a good example of a type of service where there is awareness out there. There's often some urgency maybe about it. And you should definitely be advertising at Google to reach people who need that service. Right now.
We have generated over $50 million in revenue for our clients using performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.