Use Google Ads' Auction Insights report to see your top competitors, then search any brand in Google's free Ads Transparency Center to view their active ads and creative assets. No paid tools needed.
Going to show you how to spy on your competitor ads on Google Ads for free. So there is a report called Auction Insights inside of Google Ads. All you do is you go to Insights and reports here and then you're going to go to Auction Insights here. I can now see though some of my top competitors in the space right now. Google's not going to show me their ads, at least not inside of the Google Ads interface. But here, if I want to do competitor research to start looking at who's running what ads, I can see who are my top competitors. There is something for free called Ad Transparency center that Google has. So just Google Ads Transparency center. And you're going to find this. So here you can search any company, right? Like, let's look up Lululemon. And there we go. I can now see Lululemon ads. I can see what they're running. I can see some of the creative that they're running. This is totally free. Honestly, this is really all you need. We have generated over $50 million in revenue for our clients using performance campaigns. We decided we're going to download our knowledge of performance Max campaigns into a free, easy, practical course and just give it away to the community Comment PMAX below and I'll send you the free PMAX course directly to your dms. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
