Austin LeClearPPC Marketing Leader Driving Profitable Growth

Steal Sales From Competitors on Black Friday with This Google Ads Strategy

Name: Steal Sales From Competitors on Black Friday with This Google Ads Strategy
Uploaded: 2023-11-12T20:54:07+00:00
Duration: 53 s
Channel: Austin LeClear
Description: In this video, the speaker outlines a Google Ads tactic for Black Friday that involves creating campaigns targeting competitor brand terms. By bidding on…

12 Nov 2023 · 1 min

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In this video, the speaker outlines a Google Ads tactic for Black Friday that involves creating campaigns targeting competitor brand terms. By bidding on competitors' names and highlighting a superior deal in the ad copy, advertisers can capture shoppers searching for those competitors and divert sales. The strategy is effective only when the advertiser has a clearly better offer or reliable intel on competitors' promotions; otherwise, it can waste budget. The speaker emphasizes aggressive execution when confident about the deal, and advises backing off if the competitor’s offers are stronger or information is uncertain.

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I will go ahead and create Black Friday competitor campaigns where I'm actually going after my competitor names now and then I'm just blasting my ad copy with my deal. That is a way to steal some sales away from your competitors during these top days because there will be, you know, lots of people just searching for those particular competitors on Black Friday. And if you have a better deal put that front and center and you guarantee you will guarantee get get some sales from it. Now again if you don't have a good deal and your competitor is running great deals then don't do this because you'll just waste money. And if you have a little inside knowledge somehow of what your competitors are going to be running and you know you do, then get aggressive on this. But if you're not sure then back off of this strategy. But I have ran this successfully in the past but again very, very strong deals that we had.