Bot traffic drains ad budgets by generating fake leads. Use dedicated landing pages with reCAPTCHA or honeypot filters to stop them before they convert. The speaker's team generated over $50 million in revenue using Performance Max campaigns.
If you're running display campaigns for lead generation purposes, display is big big issue with spam and bot traffic and Performance Max can be as well. What I recommend you're running display or if you're running performance max for lead generation purposes, you will want to make sure you have a dedicated landing page for that traffic. So if they click that ad, you're sending them to a dedicated landing page that you now have quality control over. So you know the only traffic hitting that would be from campaigns. You want to make sure you have recaptcha set up at minimum or I run Honeypot. Full video goes through step by step on how to do that. But a honeypot will make sure we weed out any spam leads that come through and we don't fire it as a conversion. So if you're getting spam or lots of bot traffic, in my opinion, I always recommend dedicated landing page and then also having usury recaptcha or even a honeypot if needed if it's a really big issue. We have generated over $50 million in revenue for our CL using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your dms. Go grab this free course and I'll see you inside.
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