Your offer matters more than your ad strategy. If you're an e-commerce reseller, match competitor pricing. If you make products, prove the value justifies the cost. Lead-gen businesses need a clear, compelling offer, not just credentials. This agency has generated over $50 million for clients using Performance Max.
Your actual offer. That is the most important piece. If you have a shit offer, you will have shit performance. It's as simple as that. Those that dominate their markets usually have a great offer. If you're E. Commerce and you're a reseller of a product, your pricing is competitive with the competitive pricing of those reselling products as well of the same products. Now, if you manufacture and and sell your own product, and you got to make sure, is this product actually good and is it competitive? Can tell you how many times we have audits that come through, we review, and I'm like, you're like 20% more expensive than your competition, and you sell literally the same thing. So how would you ever win the conversion? They're just gonna go to the competitor who has better pricing. There's nothing unique about you or additional value that you provide that they would spend 20% more on. So you must look at your offer. If you're in lead generation and you have no offer, then you should create an offer. It can't be as simple as, like, hey, we've been in business since, you know, 1975. You should come hire us. Means nothing to most consumers today. We have generated over $50 million in revenue for our clients using performance Max campaigns. We decided we're going to download our knowledge of performance max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
