Speaker B walks through Google Ads' Keyword Planner to find out if enough people search for what you sell. Look for a few hundred to several thousand monthly searches as a sign it's worth advertising. Speaker A's agency has generated over $50 million in client revenue using Performance Max campaigns.
What about if, you know, maybe there are some people looking for my service, but are there enough people looking for my service or product? And that's really the case where you want to go to Google Keyword Planner. So Google Ads has a tool called Keyword Planner. You can actually find it inside of the interface. I've just pulled up an account here, and if you go to Tools and Settings and Keyword Planner and click on the light bulb and click on Discover New Keywords here, you can put in the terms related to your product or service and just see what's out there. See how much volume there is. And if there are, you know, a couple hundred to a thousand, ideally several thousand searches a month, that's enough to start advertising. Google and the people actually looking are going to be the most likely people to, to want to buy something because they have high intent. They're searching for a solution, and you're probably the solution that they're looking for if you just need to get in front of them.
We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
