Austin LeClearPPC Marketing Leader Driving Profitable Growth

Tablet Clicks Are Killing Your Google Ads Results

Name: Tablet Clicks Are Killing Your Google Ads Results
Uploaded: 2025-10-20T18:56:32+00:00
Duration: 1 min 6 s
Channel: Austin LeClear
Description: In this short video, the presenter explains that tablet traffic often wastes a small Google Ads budget because tablets have low volume and poor…

20 Oct 2025 · 1 min

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1:06

In this short video, the presenter explains that tablet traffic often wastes a small Google Ads budget because tablets have low volume and poor conversion rates. He walks through the Google Ads interface to the Devices report, recommends excluding tablets entirely (or reducing their share by about 25% if calls are not critical), and suggests monitoring data to later adjust mobile bids, especially when using manual CPC. He emphasizes a data‑driven approach: start with baseline settings, let the data accumulate, then fine‑tune bids. The video also highlights the presenter’s track record of generating over $50 million in client revenue through Performance Max campaigns and offers a free, practical Performance Max course to viewers who comment “PMAX”. The call‑to‑action is enthusiastic and promotional.

Chapters

This one device type is wasting your small Google Ads budget. We're going to go to insights and reports, we're going to go to when and where ads shown and then we're going to go to devices 100% exclude tablets. We want no tablet traffic. Why? Tablets has the least volume generally and usually converts the worst Mobile if calls aren't super important to you, this is something I may decrease from the beginning by like 25%. Otherwise I just leave it as is and then let the data come in and I'll optimize my bid. If I'm still on manual CPC at that time, I'll do a bit adjustments on mobile depending on how it performs. In the beginning though, I'm actually okay with just both running baseline and then as data comes in then I review and adjust we have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your dm'. Go grab this free course and I'll see you inside.