The #1 Reason Your Google Ads Aren't Getting Clicks (2-Min Fix)

Do your ads get people to click on them? If the answer is no, we're going to have issues, have a compelling and specific offer and call to action. You need to make sure that not only do they see that you are offering the service that they're after, not only do they see that you're the best option to choose when it comes to picking someone to provide that service, but that you have a first step that they can take to engage with you that isn't a full commitment to starting as a customer or a client. So in this case here, if someone was searching for divorce lawyer, there are lots of scary associations with lawyers. You know, how do I know they're going to give me good advice? How do I know if it's going to be super expensive? Are they going to rip me off this kind of stuff? In this case here, all we're presenting them with is a free 15 minute case evaluation. It's just to get the ball rolling. It's very specific. It doesn't seem like too much of a commitment or investment and it's obviously free. So they can see that they're not going to have to pay anything once they get started. So this particular offer here is going to be more interesting and more likely to get that person to click than if someone else is. A lawyer is offering divorce lawyer services, but doesn't really have any first step that someone can take that isn't some kind of large commitment or they don't explicitly state that there's a free initial consultation that's going to be involved once they initially contact that company.

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