Set up purchase tracking from Shopify to Google Ads by creating a conversion action in Google Ads, then adding a custom pixel in Shopify Settings with the event snippet code. Replace the placeholder conversion ID with your actual ID from Google Tag Manager, save, and you're done.
The easiest way to track Shopify sales in Google Ads. So inside of your Google Ads account we're going to Goals summary and then we're just going to hit create conversion action. Then here it's going to want you to scan your website and you just scroll all the way to the bottom and then you just hit add a conversion action manually. Here I'm going to hit purchase. Also you're going to want to make sure it's on primary so that this actually will get counted as a conversion in your account value. Use different value for each conversion. You want this set up. Count every or E Commerce click through conversion window. 30 days is standard. If you have a super long sales cycle then you can push this out to whatever might make sense for you. You're going to hit done. Okay. And then save and continue. And now you're back to Here it is. So purchase Shopify test store. So I'm going to click into this again and then tag set up. I'm going to come down here and then you're going to go to install the tag yourself. And then you're going to go down to event snippet. All right, I'm hopping into Shopify and then I'm going into Settings and then inside of Settings you're going to go to your customer events here. Okay. Then I'm going to hit add custom pixel. And this I'm just going to put Google Ads version tracking. I'm going to hit Add pixel. Now you're going to copy and paste the code that will be given to you. Somewhere in the description below you'll see a few areas where it shows aw and then Conversion id. Okay, so aw. Conversion ID is in in three different places. This is what you want to change. What you change is your Conversion id. Go to Tag Manager. Here's my Conversion id. So all I'm changing is that number and then I'm going to hit connect. Boom.
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