Discounts under 20% don't move the needle on Black Friday, according to Common Thread Collective's analysis of 700+ e-commerce stores. Either offer 20% or more, or skip the sale entirely. The speaker's agency has generated over $50 million in client revenue using Google Performance Max campaigns.
We have clients and they're like we're going to offer 5% off for black Friday this year. Usually I'm like, well then just don't even run a promo. Like you'll still get sales on Black Friday. People will still buy from you on Black Friday and Cyber Monday without running a sale. So normally we like to see at least a 20% if you're going to be actually running a sale. Common Thread Collective they are another agency. This is some data that they release and they've got a lot of great learnings from all of the data that they compiled from. It looks like 700 plus stories stores and they just kind of show like here's a lot of based off of these 700 plus stores, here's what these companies did. Site wide sales seem to be the most popular. Some are doing select SKUs, free shipping, buy X, get Y free, those type of things. Anyways, they conclude, you know, if you go through all of this, which I am, that you really shouldn't even consider going less than 20% if you're doing like a site wide sale on those days. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're download our knowledge of Performance Max campaigns into a free easy practical course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
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