The RIGHT way to use Google Ads AI mode (and mistakes to avoid)

To get ads in Google's new AI search experience, you need broad-match keywords, AI Max enabled, and either Performance Max or Shopping campaigns. Feed hygiene matters most for e-commerce success.
Chapters
In this video I'm going to show you how to get your ads on AI mode or make sure you have coverage there. AI mode looks like this. This is their AI search engine. Basically. This is more conversational, right? So this looks a bit different than the normal Google search page that you might be on. You're not just doing a quick search, you're having like a full conversation with this like robot thing right here. There's a few things that you're going to need to do in order for your ads to even show in AI mode. Google is claiming ads in AI mode can show as text or shopping ad ads from Search Shopping and PMAX campaigns. Availability of this, though it's only available in the U.S. how do you actually then get ad coverage? Basically you need to be a running broad match in one of your search campaigns. You need to have AI Max for search turned on. If you're like what is AI Max? If you don't know what AI max is, lucky for you I have an entire video on AI Max. Go check that video in the description below if you want to learn more about AI Max and then you a are running Performance Max or running shopping. So if you're running shopping but you're not not running Performance Max and you're not using AI Max and you're not using Broad Match, then you won't get text ad coverage, you would just get shopping ad coverage. Most importantly for you e commerce companies, feed hygiene is critical. Ensure your shopping feed is as up to date as possible. So if you do not have an optimized feed, you absolutely must get a well optimized feed. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Max campaigns into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
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