Austin LeClearPPC Marketing Leader Driving Profitable Growth

The Winning Bid Formula For New Google Shopping Ads

Name: The Winning Bid Formula For New Google Shopping Ads
Uploaded: 2025-10-22T22:32:49+00:00
Duration: 1 min 29 s
Channel: Austin LeClear
Description: In this tutorial, the speaker walks viewers through setting competitive bids for Google Shopping campaigns using the Keyword Planner tool. He…

22 Oct 2025 · 1 min

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1:29

In this tutorial, the speaker walks viewers through setting competitive bids for Google Shopping campaigns using the Keyword Planner tool. He demonstrates navigating to Tools → Planning → Keyword Planner, selecting “Discover new keywords,” and entering a product keyword (sectional sofas). The Keyword Planner returns search bid estimates: a high‑end bid of $2.66 and a low‑end bid of $0.75, representing top‑of‑page positions above and below organic listings. He advises taking the mean of these two figures as a baseline but cautions that search bids are typically higher than shopping product‑ad bids. Consequently, he recommends starting a Shopping campaign bid at $1, even though search estimates suggest $2+. The video concludes with a promotional plug, stating that his team has generated over $50 million in client revenue via Performance Max campaigns and offering a free practical Performance Max course to viewers who comment “PMAX.”

Chapters

Here's how to set your shopping campaign bids the right way. So I'm going to go to Tools, I'm going to go to planning and Keyword Planner. Then I am going to hit Discover New keywords. Now we sell sectional sofas for this. So I'm going to just hit sectional sofas. So sectional sofas. This is search. Okay, this is not shopping but for search, high end bids $2.66 and my like low end bid is 75 cents top of page, low range means below organic listings. Top top of page, high range means above organic listings. Normally I say take the mean of these two numbers to give yourself a competitive bid within your market. But remember, this is search. Search is generally more expensive than shopping. So search is going to be the text ad, shopping is going to be the product ads. Right? So in this case, looking at this data I see top of page bids are around over $2 for me to start. I would actually be comfortable with a $1 bid and so the bid that I actually set up is fine. So if is around $2 based off what you're seeing on search, then just start with a $1 bid. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free easy practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.