A daily two-minute audit for Google Ads Performance Max campaigns: compare yesterday's results to the last seven days and historical averages to catch unusual dips or spikes. A drop from $20-30k daily spend to $10k signals a problem worth investigating. The presenter's agency has generated over $50 million using PMAX.
This 2 minute daily Google Ads check saves accounts from disaster. I'm checking for anomalies. All I'm doing is making sure I don't have any real crazy like hiccups. Right. So was there like any weird dips within the account? Usually I'm looking at like last 7 days of data or recent data. I mean, you're doing this on a daily basis, right? So I'm just looking at like a lot of times yesterday's results and then sometimes I still will pull back if I need to. Hey, you know, does this line up with like the historical averages of my daily. These dips that you see here are on the weekends. That's very normal for this account. That doesn't make me concerned at all. So all I'm doing here is making sure. Are the campaigns good? Are there any like weird disapprovals? And are, is there any weird anomalies going on within it? Like if I'm averaging 20 to 30k a day from this PMAX campaign and I come in here and I'm seeing this at 10, oh, something's off. Right. So all that check is is to make sure do things look consistent within the account and if not, I then go explore what the heck just happened. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
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