Use Google Merchant Center's Content API to auto-tag seasonal products. Set up an attribute rule that marks items as "Christmas" when their titles contain keywords like "Christmas," "Santa," or "Holiday." The presenter's agency has generated over $50 million in PMAX campaign revenue for clients.
Scale your shopping campaigns faster by segmenting seasonal products automatically in merchant center. So what you're going to do is you're going to hit this view data sources. This is going to take you to your actual sort of product feeds. And so here we have the content API. So I'm going to click into that. Then you go to attribute rules. All right. This is where you can actually create what I want. So I'm going to hit add attribute rule. And what we want is actually custom label and I'm going to use number three. Now conditions title. Primary feed contains Christmas. I'm also going to do title contains Santa. Also going to do title contains Holiday boom. Then what I'm going to do is select how to replace the data. So I'm going to hit set to and then I'm just going to add my own value and we're just going to put Christmas boom hit. Okay. Then you're going to want to usually use show preview. So and again in this case, if content API, which is the feed right now, like the raw feed data that's coming in, contains Christmas, Santa or holiday set Custom Label 3 to Christmas. That's it. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free easy practical course course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
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