Google's Top Quality Store badge signals to shoppers that your store meets high standards for shipping, returns, and customer experience. Stores with high Shopping Experience Scorecard ratings get the badge and see better ad performance. Reducing return shipping costs is one quick way to improve your score.
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This Google Merchant center badge boosts your Google Ad sales. All right, this report is called the Shopping Experience Scorecard. You can actually see that in the overview tab inside of Merchant Center. Or you can go down to Growth and then you'll see Shopping Experience scorecard there. All right, so why is this important? Well, this actually gives you a score. At least Google gives you the score. So you can see this particular client. They're a top quality store. So they get this Top quality Store badge here we can kind of see shipping experience, return experience, sales, seller, rating, purchasing experience. This is rating the client and then also rates on averages within their space. This is a good idea. Like if you have shipping issues or return issues, you're going to see this and they're also going to ding you. So you can see we actually do have an opportunity here on our return costs. So this is something we would actually go in and figure out. Is there any wiggle room for us to, to make any optimizations to our return shipping costs? So you want to do as much as you can to get this Top Quality Store badge because that tells you you are competitive and you are a high quality store. In Google's eyes. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.