This Keyword Trick Saves 10x on Google Ads

I want to show you why keyword research is going to be absolutely crucial to the setup of your campaign. I'm in an account, I am in the keyword planner. So you go to Tools keyword planner. So we're going to do tree service and then I'm going to do palm tree service. You need smart, smart targeting here, right? Let's look at the difference though. In our cost, tree service can get up to $40 per click. So we have this top of page bid low range, this is going to be, you know, below usually the organic listings. And then page top of PA high range, this is going to be above the organic listings. So if I just look at palm trees, check this out. We have Palm Tree Trimming, $3 top of page, click bottom, $0.70 Palm Tree Pruning, same thing. So, and then palmetto tree trimming, etc. So here if we really went and just focused on these specific, especially palm trees, plenty of those in Miami, Florida. You're not paying like 10x less per click than generic tree trimming services. So here we have very affordable, affordable long tail terms that we can go after that are within the tree trimming service. So this is why keyword research is very important. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.