A weekly Google Ads audit comparing the last seven days to the previous week. Cost and revenue both rose 18%, adding $3,000 spend and $26,000 revenue while keeping ROAS steady. The speaker's agency has generated over $50 million in client revenue using Performance Max campaigns.
This weekly Google Ads check catches problems before they cost you money. All I want to make sure is my week so far normal. So I came in here, I just hit last seven days and I'm hitting compare to previous period and I'm just kind of looking do things look normal? And here we're actually up 18% but my cost is up 18%. Right. So in the last seven days we spent $3,000 more and we were able to achieve $26,000 more in revenue at a very similar roas to the previous 90 days. This looks really good to me. Right? So exactly what I want to do. Did I want to spend 3k more that week or am I overpacing now on the budget? That's it. It's just a check. But this check will allow for you to know if any campaigns are suffering or if any campaigns are actually starting to do quite well and should get more of your attention and potentially more of your budget depending on, you know, weekly performance. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of performance MA into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
