Check your Google Merchant Center weekly for disapproved products, especially if you run Performance Max campaigns. One account had 7,000 disapproved products out of 12,007 total. PMAX shifts spend to other placements when products disappear, so feed problems won't show up as an obvious performance drop like they would in Shopping campaigns.
Chapters
Here's why. Checking your Google Ads merchant center is crucial. So here you're going to hop in to your actual merchant center account if you're in E commerce. If you're not, you can skip over this. But here all I'm looking at is do I have issues? So look, I'm inside of this one, there's 7,000 products that are not approved. I'm going to go hit more. Look at all these not approved. So huge issue. I have total products of 12,007.5 thousand are disapproved. Now I need to go fix that. Most people, what happens is they get their feed set up and a merchant center is a separate account that you log into and then they just don't really look at it and then they don't know if they have an issue until the feed goes down. What happens if the feed ends up getting lots of disapprovals and you're not aware of it? Performance Max will just spend on other placements, search, display, et cetera. So you might not catch that right away because you're not going to see a significant drop in the Performance Max campaign because it will yield to spending more money on other placements. If you're running a standard shopping campaign, you'll catch it faster because that only runs product ads. And if the product ads get half disapproved, you're going to see a huge significant decrease in clicks and impressions. So here all you're doing is making sure weekly you're checking your merchant center account, checking the feed. Do you have issues that you might have missed? We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Comment P max below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.