Austin LeClear explains Google Dynamic Search Ads, which let Google automatically generate ads based on your website content. DSAs capture search queries you might miss with traditional keywords, save time on keyword research, and cast a wider net. LeClear has driven over $50 million in client revenue using similar strategies.
I'm going to give you everything you need to know about dynamic search ads. Basically what it is is you're allowing Google to crawl your website and it's going to fire ads for the contextual data that is on your pages. So let's say you have a page about golf clubs. You want to have coverage of keywords that maybe you're not already targeting in your regular search campaigns. What a dynamic search ad would do would crawl the contextual information on your golf club pages, and it's going to fire ads for people who are search searching for things that you actually have on your website that you might not have in your standard search ads. So why would you want to use dynamic search ads if you can just create regular search ad campaigns? Well, several reasons. Number one, it saves time. So instead of needing to manually create a bunch of different keywords and ad groups within campaign, dynamic search ads are a great way to get like, large coverage. To me, it's like casting a wide net and be able to hit a bunch of search terms quickly using the technology that you get within dynamic search ads. We have generated over $50 million in revenue for our clients using performance Max campaigns. We decided we're going to download our knowledge of performance Max campaigns into a free, easy, practical course and just give it away to the community. Go grab this free course and I'll see you inside.
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