Skip brand campaigns if no competitors bid on your name and organic search dominates. Run them if competitors do bid on your brand. The speaker has generated over $50 million in client revenue through Performance Max campaigns.
This becomes a debatable topic in regards to like should I even run a brand campaign? Here's how I look at it. If you have zero competitors who bid on your name, which is very rare these days, but it does happen. It's rare because of a lot of Performance Max will, you don't have the control. So Performance Max will start targeting some of that. But if you don't have any competitors, bid on your brand name, don't run ads. It's that simple. Now there are competitors bidding on your brand names. I suggest running a brand campaign. That way you capture the monopoly spot of that top ad spot. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
