Google Ads campaigns drift over time. Forgotten schedule changes or accidentally excluded states can kill your ROI. Review your geo-targeting and ad schedules every quarter, even with smart bidding enabled.
Review your Google Ads geo and schedule settings quarterly. Here's why. For this account they're probably running 247 now. They did hack it up by like six hour increments it looks like, but they're running 24 hours. That makes sense for this business. I wouldn't change anything there and then. Same with geo targeting. This campaign is going to probably be looking at the United States now they've done it from a state level, that's fine too. There's no case here, especially when you're using smart bidding that I need to make any geo targeting changes, right? Okay. Why are we checking that again? Things change. I can't tell you how many times people for Forget that. Oh yeah, we actually changed the ad schedule in this campaign but forgot to move it back. Or we actually excluded these states for this reason but forgot to include it back and that's why it's just a quarterly check. You don't have to do this all the time. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free, easy, practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this course and I'll see you inside.
Google Ads Negative Keywords: The RIGHT Way to Find and Add Negatives in 2026
