Your Google Ads Brand Missing These Negative Keywords

For brand, just because it is your brand term, you would think I don't really need to add negative keywords. That is incorrect. What you need to do is go into your down to audience keywords and content search keywords. You go over to negative search keywords right here, you're going to want to probably create some brand specific negative keywords. And what do I mean by that? A lot of brands will have these issues. Login, right? So these are customers. Maybe you have a login portal. Probably not worth firing an ad for someone typing your brand plus login. So if someone's typing in home reserve login, they're a customer, they're just trying to log into their account. So I don't really want to fire ads in that case. Sometimes customer service could be one. So a lot of people like, hey, let's get rid of customer service. Let's get rid of phone or phone number, right? People who are looking. This is going to relate to customer service a lot of times. Shipping coupons sometimes. Now if you're running coupons, that's a whole different ad group that you could create. Jobs is another one. Careers, internships, et cetera. Think of everything that your customer or someone who interacts with your brand that's not technically a new customer might be searching. Okay, so here you would just simply hit save. Or what you can do is create a negative keyword list out of that. And this would just be, you know, brand campaign negative. So you name it whatever you want. So now I'm just going to hit boom. We have generated over $50 million in revenue for our clients using Performance Max campaigns. We decided we're going to download our knowledge of Performance Max campaigns into a free EAS practical course and just give it away to the community. Comment PMAX below and I'll send you the free PMAX course directly to your DMs. Go grab this free course and I'll see you inside.